Assignment included two days of shoots for photos for development of a PDF Marketing document publicizing the changes made to The Forum that position it as one of the most enjoyable entertainment venues in the world and its incredible history.
The Forum was originally designed by renowned architect, Charles Luckman, who also designed the Madison Square Garden Arena. Since opening in 1967, the Forum has hosted some of the greatest musical performers of all time, including The Rolling Stones, Eagles, The Jackson 5, Bob Dylan, Led Zeppelin, Madonna, Van Halen, The Foo Fighters, Coldplay and many others.
Following a comprehensive reinvention, the “Fabulous” Forum re-opened on January 15, 2014 with the first of six historic performances by the legendary Eagles.
The reinvention of the Forum has created the largest indoor performance venue in the country designed with a focus on music and entertainment. Architecturally, the interior of the bowl has been completely modernized and features flexible seating, ranging from 17,500 seats down to 7,000 seats – allowing the venue to accommodate a wide variety of first-class events. For patrons seated on the arena floor, there is approximately 8,000 square feet of new event level hospitality offerings, including food and beverage, merchandise and restrooms, as well as a glass wall that separates this concession area from the arena floor, ensuring fans do not miss a moment of the performance. The reinvented Forum also offers exclusive spaces for VIP customers, including the historic Forum Club, which has been completely re-imagined with thematic music-inspired detailing.